How did Coco Martin got his name?

When he was assigned his screen name, then-showbiz newcomer Rodel Nacianceno felt he wasn't being taken seriously.

Coco Martin, as he is known now, recalled in an interview on "Gandang Gabi Vice" aired Sunday how he got the name, which has so far been credited in some 20 TV shows and 30 films since 2005.

The 32 year-old actor, who is dubbed local showbiz's "King of Primetime," said his screen name was suggested by talent manager Ed Instrella, who handles the careers of film veterans Jaclyn Jose and Cherry Pie Pecache, among others.

Nacianceno, as Coco Martin, eventually earned the title "Prince of Philippine Independent Films" after a string of award-winning portrayals in adult-themed indie films, including Brillante Mendoza's "Masahista" in 2005 -- his first lead role

Martin recalled his amusement with Instrella's reason for picking "Coco Martin." The talent manager, Martin recalled, simply put together names of international singers who were popular at the time.

Around 15 years since he joined the film industry, Martin's involvement in a number of his projects now goes beyond acting. In the hit primetime series "Juan dela Cruz," for instance, he was credited as creative consultant Rodel Nacianceno, on top of portraying the title role.

Martin will top-bill his second "mainstream" film, "Maybe This Time," oppsite pop star Sarah heronimo. The romance movie, a co-production between Viva Films and Star Cinema, will hit theaters nationwide on May 28.